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Butterflies & Co. Story

Our Butterfly Jewelry

  • High-quality butterfly jewelry 

    Our unique butterfly jewelry is built to last

    Buying from Butterflies & Co. is the guarantee to invest in premium butterfly jewelry made from resistant and high-quality materials. We only choose the best materials for the jewelery in our collections.

    All our products go through a thorough quality check before being packaged and shipped to our customers. We only provide you with the best pieces of butterfly jewelry!

    Butterflies & Co. jewelery is guaranteed free of any risk of nickel allergy and is regularly checked in a laboratory.




    Jewelry by Women for Women

    Our butterfly jewelry is a gift to all the Women in the World

    Today, we are all the authors of new femininities, more liberated from the body and spirit. We allow ourselves to become the ones we want to be. And that makes all the difference!

    To achieve this, our new ambition is to become the first butterfly jewelry brand that commits itself to women, so that they can express their femininity freely and confidently.

    Butterflies & Co. is designed by women for women! Our history is lived in the feminine form.



    It's jewelry, be happy!

    Bring happiness and luck in your life with stunning butterfly jewelry

    You deserve the best jewelry and Butterflies & Co. wants to make sure you pick the perfect butterfly to wear. 

    With a wide variety of butterfly necklaces, earrings, bracelets & rings available, Butterflies & Co. established themselves as leaders in this jewelry niche. There is no need to be butterfly-obsessed to appreciate the craftsmanship and the timeless designs of the refine jewels exclusively offered on our website.

    But if making customers happy is essential to us, we also want to leave a mark by delivering a message of hope. Just like the caterpillar evolves to become a majestic and unsparing butterfly, we want our fashion accessories to inspire you to become the best version of yourself. Wearing jewels could be seen as a vain and futile act but wearing Butterflies & Co. products should make a difference


  • Join millions of women and men 

    Exclusive jewelry for inclusive movement

    Both distinguished and graceful, the butterfly movement has become a more and more popular trend approved by many celebrities and fashion designers. Selena Gomez, Mariah Carey, Zendaya, Gal Gadot, to name only them, have all embraced their love for butterflies by wearing butterfly apparel or jewelry. Fashion designers such as Donatella Versace, Alessandro Michelle (Gucci) or Zach Posen made iconic pieces by incorporating butterfly designs.

    But butterflies are not a high-end brands' exclusivity. A simple browse at your favorite pret-a-porter shop's catalog should confirm this: butterflies can be seen everywhere: dresses, tops, skirts, handbags, a simple pair of delicate wings can turn the dullest garment in an effortlessly chic article of clothing.



    The Butterfly Symbolism

    Discover what makes butterfly jewelry unique

    The Butterfly is the symbol of metamorphosis, transformation, and change towards what's the highest. It teaches us to consciously transform our lives, that we must let our desires come true, and that we can create new situations to improve our everyday life.

    The butterfly is the most symbolic totem animal of the power of personal transformation. If the butterfly is your totem, you are encouraged to pay attention to areas of your life or aspects of your personality that need deep change or transformation. Perhaps you would also be inspired to be more in tune with your periods of expansion and growth, as well as more sensitive to the beauty of life. One of the teachings of the Butterfly Totem is to develop your ability to go through important changes with grace and lightness.



    What does a Butterfly represent?

    Leave your cocoon, become a Woman

    What does the butterfly symbolize? This insect is mainly associated with the symbolism of change and transformation. Some of the themes this animal symbolizes are:

    • Transformation, personal metamorphosis
    • Going through different phases in life
    • Renewal, rebirth
    • The lightness of being, mischievousness
    • Take a step back, find another way of looking at things...
    • The world of the soul, the psyche...

    Another symbol strongly associated with the butterfly is to find joy in life and lightness of being.

    Butterfly Totem and Transformative Power

    The butterfly is a symbol of transformation. By analogy to the life of this animal, the meaning associated with the butterfly emphasizes the ability to move from one state, one perspective, or way of life to another.

    When the butterfly comes into your life as a protective animal or totem, you can expect significant changes in your life. More than changes in your environment, the nature of the transformation associated with the butterfly's totem animal is more internal: it may be related to your own point of view on a subject, aspects of your personality, or personal habits.

    The butterfly, a symbol of joy and lightness of being

    When the butterfly appears in your life as a totem animal, it may indicate the need to look at a conflict situation more lightly and adopt a different perspective. This totem is often understood as a symbol of lightness of being and elevation from the heaviness of a tension.

    This animal of power invites those who have a connection with it to experience more joy and happiness in their lives. Look at the butterflies: they are often brightly colored. They are associated with the idea of joy and brightness. In comparison, the message of this totem animal is to add more color to your life and to show more lightness in your way of being. Perhaps your totem pole invites you to express yourself more openly and to show your personality in all its colors.




  • Responsible jewelry

    Butterflies & Co. is committed to continuously advancing its ethical, social and environmental performance through the constant improvement of its activities.


    ethical butterfly jewelry-butterflies and co


    Ethically made and sourced butterfly jewelry

    As a responsible company, we made the choice to be committed to preserving the environment and respecting the people who make the jewelry. It means taking into account the conditions under which the materials we use to fashion our butterfly necklaces, butterfly earrings, butterfly bracelets, and butterfly rings are extracted and shaped, but it also involves respect for our workers and special care and selection of the chemicals used in the fabrication process.

    Did you know that the gold extraction process is highly polluting? Because of its use of mercury, gold mining causes serious pollution of the water table. Certifications exist to guarantee more respectful processes. For example, the Fairmined label guarantees that the extraction mines are respectful of the social rights of workers and the environment.

    Butterflies & Co. jewelry stands against pollution and for the preservation of our planet for the generations to come. In order to achieve our goals, we must build durable butterfly jewelry but also avoid unnecessary processes.

    Choose butterfly jewelry that promotes ethical behavior

    Our directors made social commitment a key part of the company: it is integrated into Butterflies & Co. culture and we want to believe our customers also embrace it. 

    Our office, the companies we use to source our materials, our factory and third-party businesses we hire all prohibit child labor, slavery and guarantee gender equality.



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